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01. The Project

Shell GO+ is a new rewards programme that rewards you every time you visit. With Shell Go+ you’ll earn visits, instead of points. All you have to do is spend £10 or more on fuel or £2 or more in the shop. You'll get 10% off all hot drinks, deli2go and Jamie Oliver deli by Shell food ranges. You’ll also get money off fuel every 10 visits, and plenty of treats and surprises along the way [1] [2] [3]. In addition to that, Shell Energy, a rebranded First Utility company [3], offers exclusive savings on fuel at Shell service stations for Shell Energy customers [4] within Shell GO+ loyalty programme in the UK

02. The Goal

To deliver additional benefits to Shell GO+ and Shell Energy customers




To bring Shell Energy exclusive offers to Shell Loyalty customers via Shell GO+ 


design a space in the Shell GO+ app and web to accommodate Shell Energy (ex-First Utility) offers

interact with data and solution architects to model and visualize conceptual diagrams

identify user scenarios, create mockups and prototypes

03. My Role

As part of a cross-functional team I was bridging between IT and Business teams by:

communicating and translating Business User Scenarios into requirements

documenting and communicating UX and product specifications

contributing to design standards and promoting customer centered-approach

creating mock-ups and interactive prototypes to engage with key stakeholders



Define a scope of the project requirements

Identify team-in-charge 

Build a corresponding action plan

Validate the status of project sprints with Agile cross-functional team 

04. Results

Shell GO+ [2] with Shell Energy [4] benefits has been successfully launched in the UK on 25th of March.

Good things happen when you Go+! [2]


Say hello to Shell GO+



[1] Product descriptions, product design, and respective logos belong to its respective brands

[2] For more information about Shell GO+ please visit

[3] For more information about Shell UK please visit

[4] For more information about Shell Energy please visit


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